Pantone Color Institute
May 21, 2018
As people today move through life, they adopt and blend other cultures with their own. The result is a design direction that celebrates mixed influences and cross cultural fertilization. Increasingly nomadic, our urban centers already considered cultural melting pots, are becoming progressively more diverse.
Years of globalization and the movement of people as well as product has brought about a globalized color palette and design aesthetic devoid of premeditation that we call the Celebration of Multicultural. A mash-up of influences and impossible to pin down to any one starting point, the aesthetic of Celebration of Multicultural is the epitome of a celebration of diversity. Ad-hoc curation wins, preoccupations of provenance are abandoned and designs are indiscriminately playful. The outcome is a montage of influences: old and new, traditional and experimental, synthetic and organic.
Excerpted with permission from VIEWPOINT COLOUR Issue 03 – The Play Issue.
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