Pantone Color of the Year

ANNOUNCING PANTONE 18-3838 ULTRA VIOLET, PANTONE® COLOR OF THE YEAR 2018.

A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.

Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.

Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.

 

 

 

 

 

 

 

 

Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.

“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.

To read more, visit: https://www.pantone.com/color-of-the-year-2018

Color of the Year 2018 Color Chips


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Pantone’s Color of the Year 2017

GREENERY-Pantone 15-0343Pantone Color Institute Logo

A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.

A life-affirming shade, Greenery is also emblematic of the pursuit of personal passions and vitality.

What is the PANTONE Color of the Year?

A symbolic color selection; a color snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.

Greenery Color Pairings

Nature’s neutral, PANTONE Greenery is a versatile “trans-seasonal” shade that lends itself to many color combinations. As displayed in the 10 palettes below, Greenery is paired with neutrals, brights, deeper shades, pastels, metallics and even the enduring presence of PANTONE Color of the Year 2016, Rose Quartz and Serenity. These palettes easily cross over fashion, beauty, product and graphic design applications.

Color of the Year 2017 - Color Pairings and Palettes

 

 

 

Color of the Year 2017 - Color Pairings and Palettes

 

 

 

Color of the Year 2017 - Color Pairings and Palettes

 

 

 

Color of the Year 2017 - Color Pairings and Palettes

 

 

 

Color of the Year 2017 - Color Pairings and Palettes

 

 

 

Color of the Year 2017 - Color Pairings and Palettes

 

 

 

Color of the Year 2017 - Color Pairings and Palettes

 

 

 

Color of the Year 2017 - Color Pairings and Palettes

 

 

 

Color of the Year 2017 - Color Pairings and Palettes

 

 

 

Color of the Year 2017 - Color Pairings and Palettes

 


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Pantone names two colors of the year: ROSE QUARTZ & SERENITY

A SOFTER TAKE ON COLOR FOR 2016: FOR THE FIRST TIME, THE BLENDING OF TWO SHADES, ROSE QUARTZ AND SERENITY, ARE CHOSEN AS THE PANTONE COLOR OF THE YEAR.

Pantone_Color_of_the_Year_Rose_Quartz_Serenity_PCI_LogoAs consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.

The prevalent combination of Rose Quartz and Serenity also challenges traditional perceptions of color association.

In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.

 

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WHAT IS THE PANTONE COLOR OF THE YEAR?

A symbolic color selection; a color snapshot of what we see taking place in our culture that serves as an expression of a mood and an attitude.

For the first time Pantone introduces two shades, Rose Quartz and Serenity as the PANTONE Color of the Year 2016. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure. Serenity is weightless and airy, like the expanse of the blue sky above us, bringing feelings of respite and relaxation even in turbulent times.

 

 

ROSE QUARTZ and SERENITY COLOR PAIRINGS

Whether in soft or hard surface material, the pairing of Rose Quartz and Serenity brings calm and relaxation. Appealing in all finishes, matte, metallic and glossy, the engaging combo joins easily with other mid-tones including greens and purples, rich browns, and all shades of yellow and pink. Add in silver or hot brights for more splash and sparkle.*

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*Originally posted on: https://www.pantone.com/color-of-the-year-2016

 1.866.PANTONE • Pantone LLC is a wholly owned subsidiary of X-Rite, Incorporated. © Pantone LLC, 2015. All rights reserved.

 

 

 

 

 

 


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