Drapery Design. It’s All in the Details…

March 13th, 2014

In The Details.

We’ve all heard the saying “the devil is in the details”, for me the details are the most exciting part of any project. There is nothing like finding the perfect accent piece to complete your masterpiece.

Have you ever been out and about and you see a little trinket that reminds you of someone you know & just the thought of giving it to them puts a smile on your face? The high you get giving it to them and seeing the priceless look on their face when they realize that you know them so well…that’s one of my favorite parts of designing for my clients.

Completing a room with custom drapery is one of the best ways to add detail to your room. Finding the perfect shade of Silk or Linen opens the door to a world of possibilities. Do I add a border, maybe a trim? How about a contrasting edge band? Is there a complimenting sheer or Roman Shade I should consider? These are some of the many options that I love helping my clients with.

Working at DrapeStyle I am in constant awe of the incredible fabrics & trimming options that we are presented with. Just today I met with a mill representative who brought over 20+ books of their latest trim collections. I was immediately inspired. From tape trims, to rusche to tassel trim my mind was racing. I’m looking forward to pulling together a number of trim options to coordinate with our existing drapery styles and I have already started sketching some new ideas inspired from my meeting today. The possibilities are endless; the “details” are endless.

DrapeStyle Designer Amy

DrapeStyle Designer Amy

The Growing Trend of Motorization for Custom Drapery

March 13th, 2014

We are really seeing more interest in providing “motorization” to our Clients. At DrapeStyle we have experience with complex motorization projects which we offer to our local Clients in Southern California.

To begin lets discuss what exactly is custom drapery motorization? Almost everyone has seen the movie where the owner of a mansion pushes a button to have her drapery slide open to reveal an incredible view of the ocean. Or, push a button in a home theater to darken the room in the middle of the afternoon to enjoy a movie. This is drapery motorization. When we motorize drapes we are adding an electronic engine to the hardware to automatically open and close the drapes.

There are several types of motors and hardware systems available and the prices of those systems are really becoming more affordable to the average homeowner. With the most basic system you can purchase a track with a battery powered motor that does not require any wiring and is operated by a simple remote control. These systems are available from manufacturers like Somfy and start at just in the couple-hundred dollar range. The limitations of these systems will require that the weight of the drapery to be within the requirements of the system. These systems are also available for Roman Shades and Roller Shades as well.

More complex motorization systems will require that a Contractor / Electrician hard-wire the system into your home. These systems will generally be part of a “whole-home automation” package where lights and drapery or shades are all integrated into a system that controls the homes lights, audio and other electronics. Fully integrated installations are often installed as part of new home construction or a major remodel due to the extensive internal wiring and installation.

If you are looking for a hybrid system there are plenty of options available that will require some wiring to be completed by a Contractor or Electrician without major demolition or remodeling. In a typical drapery motorization project, our DrapeStyle Installer will coordinate and in many cases recommend a contractor who can facilitate the wiring while our installer manages the installation of the drapery, shades and tracks.

For more information on drapery motorization please contact a DrapeStyle Designer at 800-760-8257

Using Roman Shades in Conjunction with Custom Drapes

March 12th, 2014

Sometimes when trying to decide between Custom Drapes for your windows or Custom Roman Shades the answer just may be “yes”. Yes, as in “both”. One of our all time favorite looks is using a Roman Shade in conjunction with a drape. This technique adds depth and texture to your room and lets you play with more fabric colors and textures as well. Consider using a solid custom drape along with a strong pattern with your Roman Shade or vice-versa. In the attached image we are using a really bold fabric on the Roman Shade, Schumacher Imperial Trellis in navy along with a solid linen custom drape in navy and white. The fabrics work really well together and really create a nice depth of field to the room and window.

Don’t be afraid to mix and match silk and linens as well. You could get a great look by mixing a solid silk roman shade in a base color along with a complimenting custom drape in a patterned linen or poly.

Have fun and let us know how we can help design your next set of custom drapes!

custom roman shades and drapes

Custom Drapes and Roman Shades used to create a great window treatment together.

DrapeStyle Wins “Best of Houzz” for Customer Satisfaction

March 7th, 2014

FOR IMMEDIATE RELEASE

DrapeStyle Awarded “Best of Houzz” for Client Satisfaction On Houzz.com

DrapeStyle celebrates their award for Outstanding Client Satisfaction from the largest residential design database in the world, Houzz.com.

COSTA MESA, CA (March 6, 2014) – Enjoying the benefits of their company’s attention to detail DrapeStyle in Costa Mesa, California celebrates their recent Outstanding Client Satisfaction award from Houzz.com. Lauded as the largest residential design database in the world Houzz gave the coveted “Best of Houzz” award to DrapeStyle in January. Giving the highest level award for client satisfaction the home remodeling site has to offer, the Houzz community weighed in with a resounding vote. Christian Sinatra, CEO of DrapeStyle said of the award, “It’s an honor to be recognized by Houzz in any regard. However to be recognized by the site’s community for something we pride ourselves in well, we just couldn’t be happier.”

Always pleased by well-deserved recognition DrapeStyle has also been featured in popular publications such as Southern Living, House & Garden, Veranda and The Nest. Described by House & Garden as “Beautifully Made to Order”, DrapeStyle’s designs resonate with a wide section of the marketplace. Understandably so given their commitment to making every order, regardless of the handiwork involved, in their own California studio. Providing hundreds of exclusive handmade fabrics from North America, Europe and India the window treatment manufacturer makes custom drapery and curtains for indoor or outdoor use as well as Roman shades. Additionally, DrapeStyle offers custom pillows in myriad designs and colors.

Staying true to the customer service commitment DrapeStyle makes it simple for clients in specific markets to shop for window treatments from home. The “Shop at Home Consultation” program offers clients a design professional that will walk them through fabric, texture and color selections all complimentary to their home or office. Catering further to their clientele DrapeStyle offers a manufacturing and workmanship guarantee.

About DrapeStyle:

DrapeStyle is a leading manufacturer and online retailer of designer quality custom made drapery, curtains and Roman shades. The company is available for in-home consultations in Orange County, Los Angeles and San Francisco, California as well as Central New Jersey, Chicago and its surrounding suburbs. The custom drapery manufacturer sells to home owners and designers in the US and Canada.

For more information visit www.DrapeStyle.com. To read about the “Best of Houzz” award click on http://www.houzz.com/pro/drapestyle/drapestyle.

Custom Drapery FAQ’s

February 28th, 2014

We recently added a new FAQ Page to our Site. We’d love any feedback and additional questions that we need to address are always welcome.

Thanks!

DrapeStyle Wins “Best of Houzz” for Client Satisfaction!

February 25th, 2014

DrapeStyle Wins "Best of Houzz"

DrapeStyle Wins “Best of Houzz”

DrapeStyle was voted highest in Client Satisfaction by the Houzz Community!

Palm Springs

February 25th, 2014

Palm Springs, Ranch Mirage, here we come! Look for a new DrapeStyle Custom Drapery Showroom on the 111 near the River Walk in Rancho Mirage soon!

Also – Please be sure to join our Circle at Google+

google.com/+Drapestyle

Shopping at Home Expanding!

January 14th, 2014

We’ve received some really great feedback from our Shop at Home Drapery Services in Southern California so, away we go. So far we have added Northern California (the Bay Area) as well as Philadelphia, New Jersey and Chicago. We will continue to add more Markets as we find great Designers to partner with.

If you are not familiar with our Shop at Home Services here is a quick recap. At DrapeStyle we work with very talented Interior Designers all over the US and Canada. Some of them ‘specialize’ in Window Treatments while others are either generalists or have other specialties. We have asked those who have an interest or specialty in drapery to see if they have an interest in partnering with DrapeStyle for our Shop at Home Program. It’s really a win-win-win relationship as we are able to service more Clients and our Designers get to meet more new Customers as well. I think the biggest winner is the Customer who can shop for their Window Treatments in the comfort of their own home with a talented Designer. I stress “Designer” because these are not your typical “Sales Person” but an actual trained Interior Designer who has experience in all facets of Design.

In addition to our Shop at Home Services we are also currently looking at some great new Showroom Locations to be opened this Spring. We are currently looking in Central / Northern New Jersey primarily the Parsippany Rt 22 Corridor. In addition to New Jersey we are also looking in the Chicago Suburbs.

Thanks for reading.

New Google Catalog is Out!

October 2nd, 2013

DrapeStyle is now on Google Catalogs!  Check it out!

 

Custom Drapery is All We Do, Since 2002!

August 12th, 2013

 

It’s no secret that the key to good Marketing is the ability of the Marketer to be able to explain very clearly what their company does.  The Company Mission, Service or Product Offering.  It is probably one of, if not THE most basic concepts in Business and yet, one of the most elusive.  Sounds simple and it’s not.  The Business Author Jim Collins wrote an entire book about the Concept in the book called Good to Great, which I highly recommend.  Very simply the book describes how Companies who have lost site of their “Core Business”, and who are unable to communicate that core competency clearly are doomed to failure.  Do one thing, do it consistently well and communicate what you do well and you will succeed.  Never take your eye off the ball.

At DrapeStyle, part of my responsibilities is to manage our Marketing efforts and one of the fundamental cornerstones of those efforts is to be sure that the World knows exactly what it is that we do.  After over a decade of trying, I am still working on it.  Have not mastered it yet but still chipping away day-by-day.  I am reminded every single day of where I am failing…and here is an example or two…

When you are in e-commerce one of the metrics or data points we look at to see how our business is doing and if we are getting in front of the “right” Customer is by looking at Search Queries.  A Search Query is just the word, keyword or term that a Customer uses to either find You, or to find what they are looking for on your Website or Store.  In our case, we sell Custom Made Drapery – that’s it.  Now we sell some hardware, tie-backs and accessories but they are just that, accessories.  Our Core Competency, Our Mission and our Business is to make very high-quality custom drapes.  When we say “Custom” what we mean is that we actually take rolls of fabrics, thousands of fabrics and convert them into drapery.  That is what we do.

Getting back to Search Queries.  So, you have “External Search Queries” – Where a potential Customer is looking for something using a Search Engine (Google, Bing, etc.).  And, there are Internal Search Queries where a Customer is on your website and looking for a product or service within your site.  So, in our case Customers may search via Google or Bing or Yahoo for “Custom Drapes” and they will find DrapeStyle.  Or, they may search for “Drapes” and find DrapeStyle.  Researching the search external queries will tell you quite a lot about what Customers are looking for and how they found you externally – Silk Drapes, Linen Drapes, Cotton Drapes, Pleated Drapes, etc.

The Internal Search Queries are equally important because they are going to tell you as a Marketer how well the Market / Public is understanding Your Message,  Your Products, Your Service, Your Value Proposition.  In our case, we sell Custom Drapes.  So, when a Customer arrives on our website and do not understand…quickly, that we sell Custom Made Drapes, than, we are failing.  When someone searches “Red Velvet Drapes” on our site, or “Red Silk Curtains“, or “124 inch lined drapery panels”, or “French Pleated Linen Drapes” than we have failed.  The Customer does not understand that ALL of our drapes can be made to be blackout drapes.  All of our drapes are available in any pleat style imaginable and come in any length or width you need.  And that we can make any color Velvet, Silk, Linen or Cotton Drapes they wish.  And, yes, we get dozens of these search queries per day.  We fail, but keep learning and keep refining our message every single day.

I guess the fact that after 10 years of trying to communicate that at DrapeStyle all we do is make Custom Drapes proves that even the simplest business concepts can be the most demanding to perfect.  But please do tell your friends, 100% custom, any size, any pleat, any fabric and color – that is all we do.

 
DrapeStyle


 

 

 

 

 

 

 

 

 

Summer is Flying By!

August 6th, 2013

Sorry – We have been a bit slow this summer in keeping up with our Blog Posts.  We’ll be back on it soon!

 

 

Time Trial Window Treatments Where to Get Last-Minute Coverage in Curtains

June 24th, 2013

Reprinted from House and Garden Magazine.

1.  Ballard Designs

What we ordered:  84-In silk panels in Dutches Blue, lined with cotton.

Delivery:  Overnight for $18 plus standard delivery charges.

Quality:  The 2-inch flange above the rod pocket is a pretty detail.

Fast Track:  Simple and Basic.  No overnight delivery for online orders.

 

2.  Anthropologie

What we ordered:  Tuscan Rose cotton panels with valance trimmed in pom-poms.  $68 each.

Delivery:  Overnight with a $24 charge; three days $19.

Quality:  Not much in the way of frills but the price was right.

Fast Track:  Perfect for a little girls bedroom.

 

3.  DrapeStyle

What we ordered:  Pink silk taffeta panels with red edge banding, lining, interlining and French pleats, $757.

Delivery:  Our rush order arrived in one week with a $49 charge, but count on three to four weeks for fabric in stock.

Quality:  Beautifully made to order.

Fast Track:  Choose from 29 silks or 16 tasteful linens.  Plain curtains may be ordered on the web, but for fancy touches you must call.

 

4.  The Curtain Exchange

What we ordered:  Mica silk taffeta embroidered panels in taupe, $1,795

Delivery:  Grab-and-go, 80 designs at 22 stores nationwide.  Custom orders in a mere two to four weeks.

Quality:  Opulent, as you would expect for this price.

Fast Track:  Big store selection, small-store convenience, allows 48-hour trial period.

 

A review of Curtain Retailers by House and Garden Magazine

 

 

Great Drapes for Our Friends in Australia!

June 20th, 2013

We love making great curtains, drapes and window treatments here at DrapeStyle.  That’s no secret.  We ship our Drapes all over the world.  One of our favorite places to ship them to is Australia.  We’ve been making drapes and shipping them to the Aussies for over a decade..and they seem to love us!

Here is a fun photo of our most recent order of a bunch of drapes and a really long roman shade getting ready to leave our warehouse destined for a home in South Australia.

More Gorgeous DrapeStyle Custom Curtains and Roman Shades bound for South Australia!

If you’re in Australia and are looking for amazing Custom Drapery, Curtains or Window Treatments please call DrapeStyle!

Updated Sale Pricing

May 6th, 2013

We’ve updated our current Sale Pricing and extended the discounts until May 17th!  Our new Sale features Custom Silk Drapes at 15% Off, Solid Classic Linen Drapes at 20% Off and our popular Striped Silk Dupioni at 15% Off.

Our Pricing on Custom Roman Blinds is still some of the most competitive in the industry with custom roman shades and blinds in your choice of over 400 designer fabrics!

 

 

 

Adding The Finishing Touches…

April 12th, 2013

We were making the the finishing touches to these beautiful drapes from our Hotel Collection this morning.  Really gorgeous color combination this Customer chose.  These custom silk drapes will be finished today and shipped to a new home.  We love it when our Customers choose some really unique combinations to make their drapes truly personalized for their home.  Your not going to find these at Restoration Hardware or anywhere else for that matter.

Beautifully Made to Order at DrapeStyle.  Since 2002, right here in California!

 

Over a Decade Making Incredible Custom Silk Drapes

February 27th, 2013

At DrapeStyle we’ve been making incredible custom drapes for well over a decade.  We’ve been making them by hand, in the USA and we could not be prouder of our DrapeStyle Family.  Over the past decade we have seen styles evolve.  What was old is now new, what is new is already passe.  What we are always reminded of, however, is the staying power of the classic silk drapes that our Customers love and just never go out of style.

Right now when you buy your silk drapes at DrapStyle you can upgrade to room-darkening and energy saving blackout lining for just $99 per panel.  Turning any of our drapery in blackout drapes is a great way to save energy and create that “Boutique Hotel Room” in your own home.  And, at DrapeStyle we only using the highest quality blackout lining from Hanes, the Industry Leader in drapery linings.

Whether your home decor are traditional, transitional or contemporary we have the perfect fabric color and pleat style to compliment your home.  Of course, if you need a little extra help in deciding on which color, size or pleat style, please don’t hesitate to call one of our talented Designers at 800-760-8257.  Our Designers are never on commission and are only here to help you make the right choice for your home.

Please also take a look at our new Video Room where we have posted a few short videos of how we make your silk drapes and pillows.

Thanks as always from DrapeStyle

DrapeStyle

 

 

 

 

Hyland Contemporary Cotton Drapes

January 25th, 2013

We are really loving our Hyland Collection of Contemporary Cotton Drapes.  The pattern is a very modern basket weave and the color palette is amazing.  Because this fabric is made from a cotton / poly blend it is resistant to wrinkles and is very durable.  Of course we can make these drapes in any length or width for larger, longer or wider windows.

We did a quick photo of one of the more popular colors in Hyland Straw which is really gorgeous.  The color is a very soft ivory and is very versatile.  Order samples of all of the fabrics to see the fabric in your own home.

 

Cortinas Para Usted!

January 14th, 2013

We just got back from a trip down to Mexico looking at a few Hotel Projects.  It really is amazing how many new properties are being built in the resort areas of Mexico.  It’s nice to see that their economy, after years of hyper inflation has now stabilized and is growing.

The Internet is really such an amazing thing.  I know, this has been said by millions but it really does remind us how small the world is.  The ability for Companies to find our Products online and contact us when they are looking to buy Drapery or Cortinas was unheard of only a decade ago.  Any business today and truly be a “International” business if they desire.

We’ve shipped drapes to almost every continent at this point so whether you are looking for Drapes, Cortinas, Les rideaux, Drapiert or Tende we have you covered.

One of our more popular areas for shipping our custom drapery too has been in the Cabo Area.  Specifically Developments like El Dorado, Cabo Del Sol, Palmilla, Pedregal, Espiritu Del Mar, and Villas Del Mar.

DrapeStyle is happy to ship our Custom Made Curtains and Shades to Mexico, Canada, France, Switzerland, Germany, Australia, Japan and The United Kingdom.

 

 

Where to Buy Custom Drapes Online

December 18th, 2012

 

We realize that you have many choices of where to buy your next set of custom drapes.  When we started DrapeStyle about twelve years ago the notion of buying or selling custom curtains online was really just a novelty at best.  No one really thought that it was a good idea or a realistic one for that matter.  Over a decade later with over 50,000 Customers in ten countries the idea of buying everything, including custom drapes is not only accepted but in most cases now the “norm”.

Sometimes we look back to catalogs and marketing pieces we made ten years ago and it’s fun to just reminisce.  Here is one of our first tv commercials we made that we used to run on local television.

 

We sincerely look forward to the next ten years for sure!

Outdoor Drapery Time Again?

December 17th, 2012

I know it’s crazy to start thinking about Outdoor Drapery again.  After all it’s not even Christmas yet.  You know that as soon as the Holidays are over you’ll start thinking about Spring and getting your house ready for outdoor entertaining.  This really is the best time of year to buy your outdoor drapery when you are not in a panic to get them installed.  Order now and you can really take your time.

At DrapeStyle we have dozens of great outdoor fabrics to choose from.  You probably already know Sunbrella for great outdoor fabrics but we have some great contemporary designer outdoor fabrics as well.  Remember, we can also make your custom outdoor pillows to match!